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Design Craft > Systems, tokens and handoffNaming tokens that survive a rebrand
Phase 02Systems, tokens and handoff119 of 434

Naming tokens that survive a rebrand

Every name encoding an appearance is a name that will be wrong within a year. --colour-blue-primary is already a bug with a date on it.

Concept13 minAI adversary

A good token name says what the thing is for and where it applies: --surface-raised, --text-muted, --border-focus, --space-section. A bad one says what it looks like: --grey-100, --blue-primary, --space-20. The second kind works perfectly until the value changes, at which point every usage is misleading and nobody dares rename it.

A pattern that extends is worth more than a pattern that is elegant. Category, role, variant, state, in that order, consistently, means a new token has an obvious name and you never have to hold the whole list in your head. Inconsistent ordering is the reason people give up on a system and start writing hex again.

You should now be able to

  • Name tokens by role, scope and state
  • Recognise a name that has hard-coded a value
  • Design a naming pattern that extends without renaming
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